“From 19 January 2008, and running throughout the year, sixteen former prostitution establishments in the city’s infamous Red Light Distict will be transformed into exciting spaces for fashion creation and display. Rather than women plying their trade under red lights, sixteen top fashion designers from Amsterdam will be given the opportunity to showcase their latest creations in these windows, reaching a large and varied audience in one of the most well known city-areas of the world. With this project the City of Amsterdam underlines its strategy to turn around the image of the Red Light District, which will become a bustling cultural habitat, attracting fresh visitors to a hotspot of creativity.”

From Iamsterdam.com